THE 5 PROFILES OF SMARTIVEMAP

• Embracer: with a positive attitude towards change and a high level of Digital competences, they can play a proactive role at the beginning of the Journey

  
  

• Believer: they have a good level of Openness to Change and Digital skills but still have to improve in order to become Embracers

• Ally: they have a positive attitude towards change, but need to fill the gap of technical competences and digital skills

• Skeptic: they already have a technical background but are hesitant about change and need to be engaged and taken on board

  
  

• Resister: they are reluctant to face the Digital Change and need to be identified, carefully engaged and trained in a more advanced phase of the Journey