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training for omnychannel marketing, a digital academy towards an omnichannel approach, which provides for a strong collaboration between the different functions. A new mindset for the centrality of the customer and experience; new culture and market approach.

NEEDS

  • Involve and train all the people of the marketing function towards the omnichannel culture

  • Provide the tools for an omnichannel approach to Novartis marketing, also through comparison and contamination with the experiences of other companies

ACTIVITIES AND RESULTS

  • Design and implementation of all training experiences (content, organization, speaker selection)

  • 40 people involved, 8 experiential sessions with experienced managers and guests, toolbox, mini-hackaton and coachingsessions

JOURNEY

  • Formats: Digital Academy, Hackathon, Coaching

  • Duration: January - October 2021

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THE TRAINING SESSIONS

In all the training sessions, delivered remotely and also distributed on a deferred basis on the company Intranet, the teachers were managers from leading companies in Italy (Barilla, Linear, Piaggio, Poste Italiane, etc.). The main issues of digital marketing and the omnichannel approach werediscussed, favoring a "manager-to-manager" perspective. Coming from industries other than Pharma has also made it possible to obtain different and useful points of view for the adoption of a new approach to Novartis marketing.

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HANDS ON! THE FINAL HACKATHON

The path ended with a Hackathon, a powerful engagement and learning tool for developing innovative ideas withinorganizations. The hackathon, which lasted two days, involved 30 participants divided into 3 working groups, involved the use of the design thinking technique facilitated by Smartive, as well as continuous feedback, lots of energy, collaborationand creativity!

 IN ACADEMY NELLE PAROLE DEI PROTAGONISTI

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