Siemens DIGITAL ACADEMY: A TRAINING PROGRAM FOR TALENT ATTRACTION AND EMPLOYER BRANDING

NEEDS

Create a format to attract young talents and to boost innovation within the company trying to accelerate the digital change.

Activities

During a plenary event in the Italian Siemens headquarter, 150 talents coming from many Italian universities take part in a game-based assessment and only 30 ones are selected to become part program: 8 modules to go through the Siemens world, 8 project works to gain experience in direct contact with the Siemens managers.

Concept, general organization and management
Website creation and communication
Talent attraction and engagement
Talents selection in partnership with Siemens
Academy topics decision and sessions coordination
Selection of guest managers as external relevant speakers
Selection of the locations and events production in partnership with Siemens

3 editions, starting from 2017.

GUEST speakers

Amir Baldissera, Ceo Experenti
Alessandro Barardi, Data scientist Unicredit
Giulia de Martini, Head of research at TheFabLab
Matteo Forgiarini, Business intelligence consultant
Giuseppe Mayer, CDO Armando Testa
Emanuele Quarin, Digital and Lean Trasformation Director EMEA Electrolux

Emanuele Quarin, Digital and Lean Trasformation Director EMEA, Electrolux — Emanuele Quarin, **Digital and Lean Trasformation Director EMEA, Electrolux**

“A project like this, where 3 players, a Startup, a Company and a University work together is something that connect the world of HOW to do things and the world of how they should be done. It’s important to set up a meeting between students and managers, as the former discover what awaits them in the world of work, while the latter try to improve their ability to be communicative effectively.”

Michele Guidi, Former Student PoliMI and Technical sales support Professional, Siemens — Michele Guidi, **Former Student PoliMI and Technical sales support Professional, Siemens**

“The academy has been a different point of view on the problems of modern industry, showing us what could be possible solutions.”

Letizia Mascheroni, Head of Talent acquisition & employer branding, Siemens — Letizia Mascheroni, **Head of Talent acquisition & employer branding, Siemens**

“The idea was to get students in contact with the company through real project work, making them come into action. What we are looking for in Siemens are people who can make a difference, we are looking for FUTURE MAKERS. To be a Future Maker, there is nothing better than trying and get in action.”