it doesn't matter to be digital native,
it's important to act smartive.

the words smart companies believe in:

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SHARE

If you can’t share, it's not valuable. If you share, someone will get it better. 

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MEASURE

Measure everything, learn realtime and continuously improve what you are doing. 

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Be AGILE 

be hyper-aware, Think simple, act fast: agility is the key dimension of every future organization. 

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embrace the risk

adopt a culture of risk and learn from mistakes. managing failure is the pre-condition of success.

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be TECH aware

Technology is everything everywhere: you cannot do anything without considering the role of technology in it.

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INNOVATe

Innovation is always on, not nice to have: innovate or die.

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target value

seek for the minimum value proposition, test and refine. This is the new business plan.  

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experience first

Digital tools and new products are nothing without a compelling experience.