A JOURNEY TOWARDS SMART MANUFACTURING

 
 

NEEDs

Envision the whole Global Operation and HR Team on the overriding need to digitally transform processes and offerings and start to concretely develop ideas together with young talents

ACTIVITies

  • Concept, general organization and management

  • Design of the envisioning sessions with the Electrolux management team and hackathon organization

  • Talents selection in partnerhsip with European Universities

  • Reverse mentoring

  • Selection of guest managers as external relevant speakers

  • Charing of the discussion

  • Selection of the locations and events production


Companies, startups and experts guests


LOCATIONS

PHOTOS

 
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An interesting, motivating and event fascinating step in the future of the industrial world community.
— Ernesto Ferrario (SVP Global Operations at Electrolux)
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A great journey with young talented people who share with us speed, out-of-the-box thinking, collaboration.
— Carsten Franke (SVP Operations EMA EMEA at Electrolux)
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I started with a lot of enthusiasm, and also doubts. Now I’ve renewed energy and ideas!
— Emanuele Quarin (Digital Transformation Director at Electrolux)
We started the journey with many question marks. Digital = IT? Digital is business and cultural change.
— Michele Campione (HR Director Operations Major Appliances EMEA at Electrolux)
 

A DEEP-DIVE ON SOCIAL & CRM

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NEEDs

A learning journey on key topics of digital evolution within the marketing function in strong alignment with the HR team

ACTIVITies

  • Design of the specific learning journey: 3 seminars on Strategy, Social and CRM.
  • Selection of external relevant speakers
  • Selection of the location and event production

community trainers

  • Luca Prina, Marketing Directors CheBanca!
  • Francesco Federico, Global Digital Marketing Director Acer
  • Gabriele Silvestro, Retail Marketing Project Manager AUDI AG

 

LOCATIONS

Talent Garden is the first Italian co-working platform for a selected community of innovator

Google Italy Offices (YouTube Division)

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LinkedIn Italy Offices 

 
Go to the Company's Wesite

Go to the Company's Wesite

SCOUTING NEW PARTNERS ABLE TO STEP CHANGE THE CONTENT STRATEGY

        

NEEDs

A fully-fledged support: from the agency selection to the measurement of performance

 

ACTIVITies

  • Recruitment and pitching (100 agencies pitched in our proprietary site and sent credentials)
  • KPIs Identification
  • Out of 100 agencies, 10 have been chosen to meet the Barilla Digital Team

A LEARNING EXPEDITION IN ONE OF THE MOST DIGITAL COUNTRies: UK

 

NEEDS

Gather the Global Barilla Digital Community in order to share knowledge and best practices in Digital Communication while learning and being inspired by “best in class” pure digital players

 

activities

  • Design, organize and chair a 2-day session
  • Selection of key speakers and on-site visits
  • Selection of the location and event production

LOCATIONS

Facebook UK Offices

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Google UK Offices

 

Go to the Company's website

Go to the Company's website

SEARCHING FOR PARTNERs TO design a Pure digital communication strategy 

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NEEDs

Supporting the Italian historical chocolate company in planning a digital-based communication strategy and in finding the right partner to do it.

ACTIVITies

  • Supporting in digital strategy planning and coaching the marketing team all along 6 months of activity
  • Digital agency scouting
  • Open day sessions
  • Pitch assistance and agency evaluation consultancy